Perhaps sensing this divergence from its sporting roots, the brand made headlines last April with a proposition as bold as its sneakers: for the first time, Y-3 would design activewear. Under the sub-brand “Y-3 Sport”, Yohji’s team would apply their design talents to clothes designed for function. The label’s tagline, “The Future of Sportswear” reflects this renewed emphasis on serving the athlete.
Initial reaction, however, was critical. On the surface, Y-3 Sport appeared tone-deaf: who would wear $300 tights to the gym, let alone buy them? Yet, as with all things Yohji, that first glance disgust would develop into can’t-look-away desire. After only two seasons on the market, Y-3 Sport is selling through online. And, as also with all things Yohji, the highlight of this Y-3 collection is the shoes.
To begin, a quote:
“Of all sad words of tongue or pen, the saddest are these, ‘It might have been.’”
Whether he knew it or not, John Greenleaf Whittier was describing the winding saga of the adidas Ultra Boost Mid. After years of speculation, a late 2016 KITH collab unveiled the final shape of adidas’ mid-top sportswear flagship. Reactions were mixed; mine wasn’t. In my opinion, out of all the possible forms it could have taken, the amorphous hump shown to the world this December may have been, to quote Whittier, “the saddest.” KITH hype aside, the distended, bulbous, uncaged pudding loosely named “Ultra Boost” was an unfitting successor to the sleek, sexy, biomorphic runner from which it borrowed loose chromosomes.
Especially when it might have been a Sport Approach.