The following article was originally published February 4, 2017 on SHEImagazine.com.
Last week, I skipped my Social Media Marketing class to run Instagram for a brand during their New York Fashion Week debut. And that was just the beginning. Here’s what happened on the craziest, most energizing day of my life:
6:00am: The first of five alarms rings. Although I went to bed “early” by collegiate standards, I’m waking up even earlier. Outside my window, the inky indigo predawn filters through New York skyscrapers. Inside my window, I’m scrolling through social media, clinging desperately to my consciousness and praying my eyelids stay open. The second of five alarms rings. Time to go to work.
6:30am: One final check of my bags before I jump in the shower. Packing for this trip was more actuarial than inspired, and so, my prepared checklist guides this last count while my tired brain struggles to reboot. Camera? Check. Chargers? Check. Tripod? Check. We’re in business. Clothes laid out and bags properly combed through, I can finally groom myself.
6:45am: The third of five alarms rings. I step out of the shower and get dressed, exactly on schedule. By now, at least one neuron is awake and firing, and so my mind is free to direct itself toward priorities off the checklist in my pocket. Chief among those: man am I hungry.
7:00am: I grab an omelet, coffee, and a muffin right by the 1 Train. By some pure stroke of luck, I’m running enough ahead this morning to linger over breakfast. I unset alarm #4 ahead of its trigger point, open the WSJ app, and dive into today’s events. Before long, I’ll be ripped back into reality. For now, I have warm food and the glow of my smartphone.
7:30am: The fifth of five alarms rings. In T+2, I’m waiting for a downtown 1 Train.
7:50am: Above ground on 14th Street Station. Bags in tow, this young man goes West.
7:59am: Arrive at Samsung’s 837 NYC space on Washington Street, one minute in advance of “be at the venue by 8am.” A Samsung security guard checks my name off a list and hands me a wristband. I do not, however, receive any bonus points for being early.