My latest for Highsnobiety: an investigation into one of the fundamental forces powering the sneaker industry. In a divisive brand culture like sneakers, claims of one brand copying another launch both troll threads and witch hunts alike. However, there's a mountain of evidence to suggest that every sneaker brand - from Skechers to the Swoosh - has only grown by shamelessly copying already-popular designs.

And I do mean shameless.

Three-striped Nikes? Yes, it happened. Read the full story at the link here



AS RAKESTRAW | The personal site of Alex Rakestraw.