My latest work for Highsnobiety, this time covering the crazy world of sneaker releases. I argue that "bots vs. brands" is an unwinnable fight, that gamified releases are less crack than whack, and that jumping through flaming hoops shouldn't be a prerequisite to hooping in Jumpman. How's that for turns of phrase?  

Read the full article at the link here



AS RAKESTRAW | The personal site of Alex Rakestraw.